Online mega-mall is retail heaven
HOUSE of Harlow jewellery, christian louboutin shoes and Marc By Marc Jacobs
bags are the fashion items Australians seek out most online, according to new
research.
Data for the year to September from online mega-mall ShopStyle
(shopstyle.com.au) shows Nicole Richie's House of Harlow, followed by Chanel and
christian louboutin online top the search list.
christian louboutin is the most searched-for shoe brand, followed by Jimmy
Choo, Lacoste, then Nike and Vans. In bags, Marc By Marc Jacobs tops the list,
followed by Givenchy, Alexander Wang, Cambridge Satchel and Prada.
Lace dresses are the top items overall, followed by Marc Jacobs watches,
sequin dresses, maxi skirts then harem pants.
In footwear, boots head the list - with ankle boots the most popular -
followed by nude pumps, silver shoes, then women's brogues. In bags, shoulder
bags are tops, followed by totes, clutches, hobo bags, then evening bags.
ShopStyle has hundreds of retailers under its cyber-roof, including
world-famous names such as Harrods, Barneys and Saks Fifth Avenue. Its 300-plus
stores have more than one million products from more than 5000 Australian and
international brands. Shoppers can filter searches by brand, store, sale, price,
colour and size.
Because it brings together so many stores in one place, ShopStyle's
statistics make fascinating reading. However, the data only reveals what people
are searching for and drooling over. There is no data on actual sales, but
brands on the ShopStyle list are among the big sellers at Myer.
"Some of our bestselling shoe brands include, in no particular order, Marc by
Marc Jacobs, Robert Clergerie, Ash, Givenchy, PeepToe, Tony Bianco and JLH," a
Myer spokeswoman says.
In general fashion, she says top Australian designer brands including Ellery,
YB J'aime, Manning Cartell and Karen Walker are on their top-sellers list and
brands such as Basque, Wayne by Wayne Cooper, Hi There By Karen Walker and Leona
by Leona Edmiston are also popular.
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